What I offer
As a photographer and art director, I collaborate with fashion and lifestyle brands to create cohesive and impactful visual universes.
My approach blends natural light, organic textures, and instinctive storytelling to produce images that are both aesthetically striking and strategically effective.
Each project is conceived as an editorial campaign, with a strong focus on consistency between brand identity, styling, and narrative.
1
Editorial Photography
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Creation of visual campaigns for fashion, lifestyle, and beauty.
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Lookbooks, catalogues, and editorial series.
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Emphasis on natural light and the enhancement of textures.
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Images designed for both print and digital platforms.
2
Art Direction
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Conceptualization and supervision of the visual identity of a campaign.
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Definition of moodboards, color palettes, and stylistic references.
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Coordination with stylists, makeup artists, and creative teams.
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Ensuring aesthetic consistency across all deliverables.
3
Visual Universe Development
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Building a unique photographic identity for each brand.
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Designing cohesive image series tailored for social media, websites, and advertising campaigns.
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Visual storytelling that connects product, model, and environment into a seamless narrative.
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Establishing protocols to maintain visual continuity over time.
4
Production & Project Support
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Full production management: scouting, casting, scheduling.
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Selection of natural or urban locations aligned with brand identity.
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Oversight from pre-production to final delivery.
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Close collaboration with marketing teams to align visuals with commercial goals.
A poetic and instinctive vision that gives images emotional depth.
Editorial precision, ensuring a premium finish worthy of international campaigns.
Technical expertise, delivering visuals optimized for all platforms (print, digital, social media).
A collaborative approach, co-creating each project with the brand to reflect its unique identity.